Our research will inform planning in numerous ways. Our primary research (focus group and audience profile information) that we conducted, helped us to decide what our target audience was going to be (15-25). Our primary research also helped us identify whether or not our target audience enjoyed the genre (romance) that we wanted to base our film opening around. When it came to our secondary research (real media artefact, typography and BFI information on Box Office trends) it showed that the genre 'Romance' was not particularly popular, but we concluded this was due to the lack of releases last year (2014). We decided to continue with our chosen genre, even with it's low ranking on Box Office figures, because some of our focus group members like romantic films. We also had confidence in our own ideas.
The research into real media artefacts and typography has helped us inform our planning by noting down key connotations of films situated in the 'Romance' genre, which we can then use in our own film opening. These key conventions of romance will give our film a more professional and well thought out feel to it. It is also easy for the audience to guess what genre the film opening falls into as the key conventions shown in the short two minutes of film will be familiar to them.
The research into Typography has helped us identify and establish what type of typography is commonly used in romance films, thus helping us chose an effective font for our film opening. We noticed that most romantic films use bold fonts with block colours and capital letters, therefore we installed this in our own film opening to make it easier for the audience to figure out which genre this film opening falls into. 'Love Actually' uses block colours and bold fonts to express the genre of the film and this secondary research (analysis of real media artefact) helped us to express the genre of our film opening.
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