Sunday, 24 January 2016

Primary Research: Audience Profile and Focus Group Information

Who are they and what age bracket do they fall into?
Screen Shot 2016-01-19 at 10.08.01
Gender and Education Level
Participant
Gender
Education Level
Memoona
Girl
YEAR 12
Annie
Girl
YEAR 12
Kate
Girl
YEAR 12
Liz
Girl
YEAR 12
Ayesha
Girl
YEAR 11
Chloe
Girl
YEAR 12
Orlagh
Girl
YEAR 12
Rebecca
Girl
YEAR 12


All participants had priorities that included working hard to complete school then to either move on to further education (university) or into the working world.

Motivation and Interests
Participant
Motivation
Interests
Memoona
Success
Horse Riding
Annie
Money
Music
Kate
Nothing
Piercings
Liz
Other people’s success
Comedy
Ayesha
Religion
Deep thinking
Chloe
Other people’s success
Special Effects Make-up
Orlagh
Success
Music
Rebecca
Money
Dance

How do they spend their free time and what are their lifestyles like?
Participant
Free Time Spent
Lifestyle (Active / Leisurely)
Memoona
Working
Active
Annie
Working
Mixture of Both
Kate
Working
Mixture of Both
Liz
Working
Active
Ayesha
Furthering Education
Leisurely
Chloe
Working 
Mixture of Both
Orlagh
Extra-Curricular Activities
Active
Rebecca
Dance
Leisurely

How do they spend their money and do they follow any particular fashions?
Participant
Money Spent On
Follow Particular Fashions?
Memoona
Pandora
No
Annie
Clothes
Yes – “Trendy”
Kate
Piercings
Yes – Tumblr
Liz
Food
Yes – Mainstream
Ayesha
Savings
No
Chloe
Make-up
Yes – Mainstream
Orlagh
Food
Yes – Mainstream
Rebecca
Clothes
Yes – “Road”

Who influences them and do they have a role model?
Participant
Influence
Role Model
Memoona
Mother
Mother
Annie
Friends
N/A
Kate
Myself
N/A
Liz
Media
Mother
Ayesha
Religion
“Allah”
Chloe
Media
N/A
Orlagh
Friends
School Teacher
Rebecca
Family
“Myself"

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