Gender: Could be mixed but most likely to be female
Register General's Social Scale: A, B, C1 (mixture)
Selby's Psychographic Cluster: 'Trendies' (people who crave the admiration of their peers) and 'Cynics' (people who have something to complain about).
Description: A typical member of our target audience would be a young female in their late teens, early twenties. They would be someone who is growing increasingly concerned by what others think of them and perhaps craving the admiration of a male or fellow peer. They would also be rather intelligent and studious, but they would feel unfulfilled by life and may suffer from low self-esteem/confidence issues, perhaps maybe because they do not receive enough attention. A comparison can be made with Britt Robertson's character in 'Ask Me Anything' and members of our target audience:
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