Typography

Stuck In Love (2012) Typography Deconstruction

Stuck In Love uses a bold font, capital letters and block colours (red has connotations of love and passion). However in the opening scene the typography changes and the font is much softer and takes the appearance of actual handwriting:

The typography also changes again within the opening scene of this film and takes the appearance of the stereotypical 'keyboard' font that you would commonly find on a Mac computer:

The different typographies are used to represent the difference in the two character's personalities, with Samantha (bottom photo) being modern with her blog writing and her brother, Rusty, (second photo) being more traditional with his love for reading books.

Love Actually (2003) Typography Deconstruction

The typography used in Love Actually is a lot softer than the typography used in Stuck In Love. This is because of the skinner choice of font used for the word "actually" and the fact it is not written in capital letters. The word "love", however, is written in a bold font to make it clear to the audience that this is a romantic film, if the choice of colours and pictures weren't enough to make the genre clear. The colour red is used and this is again because red has connotations of love and romance.

Dear John (2010) Typography Deconstruction

Dear John's typography is almost identical to the one used in Stuck In Love. It has very bold letters, all in capital, this seems to be a running theme through a lot of films in the romance genre. Unlike the other two romance films I have deconstructed, Dear John does not use traditional colours (mainly red and pink). It uses more earthy colours, such as brown and mustard yellow. Perhaps this is due to the theme of physicality (John was in the army) within the film.

LOL (2012) Typography Deconstruction

The film LOL uses a similar typography to other romantic films. It uses bold text, with a block colour and also uses capital letters. The use of the colour pink is very stereotypical of a teen-romance due to its connotations of love and compassion. The font used in LOL is different to the typical block fonts used in the other three films shown above. It takes the appearance of fonts used in old video games and old mobile phones. This is because the main character is called Lola but everyone calls her "Lol" and lots of the characters use technology within the film (e.g. texting and messenger on laptops) and the word LOL stands for 'laughing out loud' and is commonly used in 'text-speech' by lots of people of different ages, not just teenagers. So therefore the typography links with the content of the film very well.