What kind of media institution might distribute your media product and why?

I think that the Fair Oaks Production of 'Distance' would most likely be distributed through social media platforms, such as YouTube. Websites like this are accessible by everyone who have an Internet connection and it attracts people due to the success of the existing company and its ease of use. It will also cost us nothing and with a budget as small as ours it would have been almost impossible to pay large quantities of money to cinema chains or other distribution companies.

I also think an extremely effective and cost efficient way to distribute our film would be through social media. When our film was published on YouTube as a group we decided to increase the number of views and spread the word of our achievement we would promote it on Facebook, Snapchat and Twitter. We did this because we knew social media would be our strongest ability to market our film as most teenagers/young adults (our target audience) use these sites every day. Also by distributing our film opening on platforms such as YouTube and Twitter we can get our film trending and also create a popular YouTube account were people will subscribe, thus spreading the word and gaining more awareness of the film's existence. Social media allows us to get our information across the globe due to the speed and efficiency of social media.

 

Another way we could distribute our film is through newly popular media forms, such as Amazon Prime Instant Video or Netflix. Millions of people are starting to use these websites and due to their success have distributed productions of their own and have branched out from just being a media distributing company, their ability to be able to do this highlights their success. We would only be able to contact companies of such status is our film managed to gain enough credibility. We could potentially sell to these companies as they are quite dependant on taking independent films on their site. If this were to ever happen we would not only be looking at gaining views and popularity but also it could lead to a larger gain in profit.

However, we could try and investigate distributing our film through smaller institutions, who mainly produce British independent films as our film was set in a typical bustling British town, with a full British cast and crew. Bigger production companies are more likely to have a wider ethnic variety within their cast and crew due to being more flexible in regards to budget. When researching conglomerates and the film industry as a whole we learnt about the key features and elements. From this we decided to make our film opening very storyline based with little special effects, props or costumes, partly because our budget did not stretch this far. But not only that, smaller companies generally have obscene storylines with mysterious characters compared to the big blockbuster companies, such as Marvel, which generally have similar characters that the audience are familiar with.