Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the final product?

What have you learnt about technologies from the process of constructing this product?

Who would be the audience for your media product? How did you attract/address your audience?

Our target audience for our media product is 15+, mainly attracting people of the younger generations. We thought it would be easier to film something that us and our peers could relate to, so we decided to base the film opening on a common situation people of our age are often in. We explored relatable themes of trust, guilt and deception, which some young people have faced with when in a relationship. However, these themes can be relatable to older generations as well, who have had more experiences and relationships. The setting attracts a teenage audience, especially girls because Phoebe's room is very typical teenage girl's bedroom and so they can relate and enjoy looking at another girl's room as they might be interested in the same things, e.g. same band off of the Green Day poster. Also if an adult were to watch the film opening they might feel reminiscent of their own adolescent interests and be attracted to the media product because of this. Therefore both relating to teenagers and adults as an audience for our media product.

What kind of media institution might distribute your media product and why?

I think that the Fair Oaks Production of 'Distance' would most likely be distributed through social media platforms, such as YouTube. Websites like this are accessible by everyone who have an Internet connection and it attracts people due to the success of the existing company and its ease of use. It will also cost us nothing and with a budget as small as ours it would have been almost impossible to pay large quantities of money to cinema chains or other distribution companies.

I also think an extremely effective and cost efficient way to distribute our film would be through social media. When our film was published on YouTube as a group we decided to increase the number of views and spread the word of our achievement we would promote it on Facebook, Snapchat and Twitter. We did this because we knew social media would be our strongest ability to market our film as most teenagers/young adults (our target audience) use these sites every day. Also by distributing our film opening on platforms such as YouTube and Twitter we can get our film trending and also create a popular YouTube account were people will subscribe, thus spreading the word and gaining more awareness of the film's existence. Social media allows us to get our information across the globe due to the speed and efficiency of social media.

 

Another way we could distribute our film is through newly popular media forms, such as Amazon Prime Instant Video or Netflix. Millions of people are starting to use these websites and due to their success have distributed productions of their own and have branched out from just being a media distributing company, their ability to be able to do this highlights their success. We would only be able to contact companies of such status is our film managed to gain enough credibility. We could potentially sell to these companies as they are quite dependant on taking independent films on their site. If this were to ever happen we would not only be looking at gaining views and popularity but also it could lead to a larger gain in profit.

However, we could try and investigate distributing our film through smaller institutions, who mainly produce British independent films as our film was set in a typical bustling British town, with a full British cast and crew. Bigger production companies are more likely to have a wider ethnic variety within their cast and crew due to being more flexible in regards to budget. When researching conglomerates and the film industry as a whole we learnt about the key features and elements. From this we decided to make our film opening very storyline based with little special effects, props or costumes, partly because our budget did not stretch this far. But not only that, smaller companies generally have obscene storylines with mysterious characters compared to the big blockbuster companies, such as Marvel, which generally have similar characters that the audience are familiar with.

How does your media product represent particular social groups?

How does your media product represent particular social groups?

In what ways does your media product use, develop or challenge forms and conventions of real media products?

My group's film opening uses many adaptations of the common conventions of film openings. Firstly, our media product begins with various establishing shots, which give the audience a sense of what time period our film opening is base upon and also time of day. A sense of time period is established though the fact in the opening shot a car is shown, therefore it must be present day. This conforms to the usual conventions of a film opening because it uses Mise-en-scène to present the time period of the sequence. The time of day is established because we filmed part of our opening outside and it was daytime, therefore telling the audience what time of day it is, conforming to usual conventions of a film opening.

We also created an aspect of character throughout the opening. Our use of Mise-en-scène has helped us create a link with a stereotypical teenage girl. Posters, wall colour, objects within the room (e.g. a dream catcher) normally relate to a girl of the younger generation. Character is also established through all of the characters' clothing. The two main characters (Phoebe and Daniel) both wear stereotypical teenager clothing, e.g. jeans, T-shirts and jumpers etc.

A sense of enigma has also been created in the last few second of the film opening. The mystery girl, who Daniel is supposedly cheating on Phoebe with, does not show her face at all and there is no way of knowing who she is. The audience face many questions to do with the girl, whose identity is yet to be revealed, which in turn makes the last section of the clip an enigma and creates many questions about the film opening. This also helps make the opening of the film memorable because people will want to know who the girl is.